Why an Expert Jeweller is Better than a Diamond Feed

When it comes to purchasing a diamond, whether mined or lab grown, selecting a diamond from a diamond feed on a jeweller's website may seem convenient at first glance, as it provides a wide array of options to choose from. However, relying solely on a generic feed to make such an important and significant purchase is not a good idea.

There are several reasons why having an expert jeweller, like Savvy+Sand, guide and advise on the best diamond is far superior to trying to choose one yourself from a list of thousands.


loose diamonds and engagement ring mounts on a grey pad.

Firstly, a diamond feed on a website can be overwhelming and confusing. The sheer number of options and variations can make it challenging to decipher the subtle differences in quality, cut, colour, and clarity. Without a deep understanding of diamonds, you may end up making uninformed decisions, leading to disappointment or regret later on.

Secondly, a diamond's beauty and brilliance cannot be fully appreciated through a digital platform. Viewing diamonds online lacks the essential element of physically inspecting the diamond's characteristics under various lighting conditions.

As an expert jeweller, Savvy+Sand inspect each diamond we offer to you in person, allowing our customers to be 100% confident of the diamond's true brilliance and therefore make a more informed choice.


a person looking at a loose diamond through a diamond loop

Additionally, we provide personalised advice tailored to your preferences and budget. By engaging in a one-on-one consultation, we understand your needs, lifestyle, and desired aesthetics, then hand-select diamonds that align with those specific criteria. This personalised approach ensures that our customers end up with a diamond that perfectly matches their expectations and represents an enduring symbol of love and commitment.

Lastly, purchasing a diamond is a substantial investment, and it's crucial to have access to professional expertise to verify the diamond's authenticity, value, and certification. We offer certifications and guarantees that provide peace of mind and protect your interests.

In conclusion, while a diamond feed on a website may seem convenient, it cannot replace the invaluable expertise and personalised guidance offered by a professional jeweller. Investing in a diamond is a significant decision, and having an expert to assist in the process ensures that the chosen diamond will be a symbol of love and beauty that lasts a lifetime.

Speak to our experts for personal guidance on selecting your perfect diamond.

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