Beyond the 4Cs
Diamonds and precious gemstones are aplenty, both online and in traditional jewellery shops. But what sets us apart is not only our expertise in identifying the best ‘4Cs’ combination to optimise your budget but also our network of global ethical suppliers, built up over four generations. Prior to your consultation, we will source an exclusive selection of diamonds that meet and, in some cases, exceed your aspirations. Our qualified GIA gemmologists will educate and guide you, empowering you to choose the right diamond for you.
Our Diamond Promise to You
Our promise is to empower you with transparent, reliable and comparable diamond knowledge to inform and guide your decision. We will sort diamonds for you which are guided by Principles
Analytical & Financial
Prices will vary considerably between diamonds with identical 4Cs. We identify the best Colour, Clarity and Carat weight combination to optimise your budget and find diamonds that make “money and sense”.
Sourcing Impartially
We have a large selection of exceptional diamonds to offer you, but we will go beyond our inventory to find the right ones to recommend you. We only propose the diamonds we really believe in and would buy for ourselves. We search far and wide, beyond the reach of most other jewellers, from any ethical source.
Uncompromised Grading
We propose diamonds certified by the GIA, the reputed grading authority for the diamond trade worldwide. We will only propose diamonds certified by other laboratories if the grading is verified by us.
Advancing the 4Cs
The 4Cs (Cut, Colour, Clarity and Carat) are universal guidelines developed to grade and judge a diamond’s characteristics and therefore its price. It forms the basic knowledge the majority of consumers gather when carrying out research and is therefore what most jewellers solely focus on to define the characteristics of diamonds.
We look beyond this. The 4Cs do not speak of a diamonds beauty, it sparkle nor its brilliance. They do not reflect a diamond’s Make.
It is possible that a selection of diamonds will have identical 4Cs and an identical price – but when viewed and compared, the Make will be incomparable. One diamond will outshine and therefore be more desirable than the others… that is the diamond we seek.
Advancing the 4Cs, the Make is the adoration of the proportions, cut, polish, symmetry, lustre, light-performance and brilliance anyone can see. It essentially what makes the diamond beautiful, prominent and one-of-a-kind.