OUR PASSION From custom design to a curated collection of unique designers, Savvy+Sand embody Creative Diamond Engagement Rings and Jewellery. Savvy+Sand was founded by its directors, Sandeep and Saveet Babber, who are brothers and fourth-generation family jewellers. The name Savvy+Sand comes from the founders’ names – Savvy – Saveet and Sand – Sandeep. Saveet Babber started his journey in jewellery from the age of 15, working with his father and grandfather in their jewellery boutique in West London. The family has been designing and handcrafting jewellery for the past four generations, with roots in India, Africa and Europe. The family’s design heritage is in intricate, hand-detailed jewellery which often reflects designs found from meeting people, travelling and from nature, such as floral motifs and intricate architecture. Saveet quickly identified that common engagement ring designs were standard and mass produced and that clients were missing out on unique, handcrafted fine pieces. He, therefore, began assembling a dedicated team of Artisans* to create intricate designs utilising some of the design aspirations similar to those created by his father. He developed his first collection, Heirloom, which incorporated much of this work and is the Company’s most detailed collection. Soon after, Sandeep joined the Company, incorporating his own design inspirations into the collections, creating Renaissance. Together, using inspiration from their own experiences, as well as their clients, they have created further in-house collections. Initially, the designs were retailed from the family boutique, however, after developing a successful reputation for their designs, the brothers developed their collections further and opened a boutique in Hatton Garden, London in 2012. Driven by creativity, Savvy+Sand went further to partner with leading jewellery designers and artisans from across the globe, bringing new designs to the United Kingdom. Now, Savvy+Sand has established itself as a creative design house, with innovative and unique designs, as well as a curated collection of unique designers.